Final Project Mission Statement

The mission of Wasted Candy Company is to provide delicious candy and alcohol mixtures to the world. Our goal for every candy order is that it results in a “delighted customer” who will tell their friends. We would like to revolutionize the candy industry and make it almost inevitable for the world to eat Wasted Candy products.

"A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. " Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 03/05/2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec2>