EOC Week 9: Three Great Mission Statements

I really enjoyed Rom Alon's Mission Statement. You can View Rom's Blog at http://roamalonecaa.blogspot.com/ . The Mission Statement told the plan for Shake it Out Chocolate Products as well as explained the reason for Shake it out. The mission statement never stated how much profit it intended to make off Shake it Out which is a good thing because it shows the consumer that they want to please them not attack there pockets.

Another great mission statement was Carlos Summers Fresh Fit Chocolate statement. Carlos explained to the consumers his plan to help the consumer maintain their health, which is very Important to Americans today. He also explained to the consumer what the product will be made off , eliminating the element of surprise about the product and forcing them to know and understand exactly what the product is. Fresh Fit Chocolate and Carlos Summers can be found at http://losmusic-los.blogspot.com/.

The Last of The 3 Great Mission Statements that I enjoyed in this class was Jessica Brooks Sin’s Brownies. The Sin Brownies Mission statement, although not very lengthy, cut straight to the point and let the consumers know the purpose of the product. It also defined why the statement was that short and what a mission statement should consist of.

“The corporate level, the company starts the strategic planning process by defining its overall purpose and mission. This mission is then turned into detailed supporting objectives that guide the whole company. Next, headquarters decides what portfolio of businesses and products is best for the company and how much support to give each one. In turn, each business and product develops detailed marketing and other departmental plans that support the companywide plan. Thus, marketing planning occurs at the business-unit, product, and market levels. It supports company strategic planning with more detailed plans for specific marketing opportunities.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 03/05/2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec1>

Final Project Mission Statement

The mission of Wasted Candy Company is to provide delicious candy and alcohol mixtures to the world. Our goal for every candy order is that it results in a “delighted customer” who will tell their friends. We would like to revolutionize the candy industry and make it almost inevitable for the world to eat Wasted Candy products.

"A company’s mission should not be stated as making more sales or profits—profits are only a reward for creating value for customers. Instead, the mission should focus on customers and the customer experience the company seeks to create. " Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , 03/05/2012. <http://digitalbookshelf.artinstitutes.edu/books/9780558851903/id/ch02lev2sec2>

WEEK 5 EOC: SOCIAL NETWORKS & JOB HUNTING

Today in our quick never change world of innovation. Marketers are going out and recruit young college students to spread the word. They have discovered that young adults know a easier way to communicate with possible costumers that are around their age range. College kids can relate to other college kids and can help them to find deals and acquire the best bang for their buck. With Promotional advertising on  social networking sites like Facebook and Twitter growing in user base the lane for promotion becomes very effective.

 “According to JetBlue’s director of advertising and promotions, the CrewBlue ambassadors are crucial to the success of BlueDay and other campus efforts: “Students know what kinds of activities are important to other kids, what we should say to them in our marketing, and how we should say it. JetBlue’s ambassador program doubled in size last year and has “made a big difference” in the brand’s strength in the young-adult segment.” –  Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg. 16.

  “ Along with this great innovations there are also, applications built in this new cyber world. That also scout young adults and present them to possible employers.  Websites such as Monster. , Linked, & Jobs.com just to name a few.

Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said.” – Wall Street Journal, August 8^th, 2011 . “Recruiters Troll Facebook for Candidates They Like” by Joe Night .

This effective marketing strategy made it easier for companies to reach out and advertise products to young adults. They capitalized off the concept that friends will do what other friends are doing, this is making products that are being promoted by their friends bigger and bigger.

WEEK 4 EOC: THERE'S AN APP FOR THAT

HELLO WORLD. Are You Tired Of Unknown People Bugging You and Constantly Poking You On Facebook. Want to Embarrass an Annoying Person Using Flash- Graphics. Well TODAY I PRESENT TO YOU THE QUIT POKING ME APP. THE QUIT POKING ME APP IS A FACEBOOK INTEGRATED Application that  Shoots A Digital Flash Player , To The Annoying Facebook Pokers Profile Or Timeline. There is A number of different animations in which you can send to these pest-like pokers. The App is designed to be somewhat of a practical joke as well as a Handy tool for those who use Facebook on a regular.  Quit POKING ME also comes with a auto poke feature to help you win those Poke Wars That you may or may not be summoned into on the social network site.  There is also a feature that allows you to capture photos directly from your phones camera application. It allows you to add captions and flash effects then save them directly to your phones camera roll or upload them to any social networking site of your choice. The Effects Have Funny quotation attached to them like Pee Wee Herman, Stalker, Bug-A-Boo,  & Cant Poke This Just To name a few. Currently The Quit POKING Me   is a free application at the app store or android market for the Android users. You Can Buy ADD-ON packs to plug into your application to give you the full Quit Poking ME app. It is Also Compatible with I Pad and tablet technology.  Quit Poking Me Will Force Other Facebook integrated Applications to Offer Other Features As well. The Flash Effects that are included with the app will make Facebook something link the extinct blogging and social media website MySpace.  Teach These Pokers A Lesson Today with The QUIT POKING ME Application

Week 3 EOC: My Demographics

Millennium - Growing up With Internet. 

The ipod generation, at least that’s what I call it. My demographic is becoming even more digital everyday. It is to the point where the younger kids in this generation can use technology that still confuses the older generations. The Technology has evolved a great deal just in the last 50 years alone. The Country went from Computers that were the size of a neighborhood to phones that our the size of my hand. This new handheld technology can actually do more then the big computers they had years ago. The science and multimedia industry has advanced to another level. With each changing year, there’s another new innovation that makes the worlds head turn.

Week 2 EOC: Boston Consulting Group - Video Games

According to The NPD Group, Microsoft’s Xbox 360 sold 1.7 million copies in 2011. The  company leap to the top of the gaming industry. Sony and Nintendo constantly try to keep up with Xbox’s new ideas. Their Online Gaming server called Xbox Live Forced Sony to come up with a similar internet server called the PlayStation network. I would call Xbox 360’s the Star of the BCG.I think Computer Games would be the Dog. The  Cash Cow would be Sony’s Playstation 3 & Nintendo’s Wii. Now the Question Mark I Believe that the digital  age is going to forever change the video gaming industry.  “Like I said in the beginning, there will always be room for the Sonys, Nintendos, and Microsofts in the market, but as our cellphones become ever more sophisticated, they will eat into other markets. Point and shoot cameras are one such market, video cameras are another.”  - http://isource.com/2011/08/10

I think will the accessibility and technology of the digital world  today, with the touch screen technology, they not only compete with other cell phones and service providers but they will also compete with computer and video game manufactures.

“Apple, for years, has been a serious threat to handheld devices by Nintendo  and Sony, despite rhetoric from those companies that dismiss the iPhone as a gaming device.”  - http://www.cnbc.com/id/36281865/Apple_Gets_Serious_About_Games_It_s_iPad_vs_Xbox

The future of gaming will become Handheld with advancing technology the world of gaming will forever change. Games and Consoles are becoming smaller and more graphical.  Im very excited to see what the next few years bring to the field of gaming.

Week 1 EOC: Great Customer Service

When the subject of great customer service pops up there isn't of places that caught my attention here in Vegas. Yet, recently I went to a local restaurant in the Las Vegas area called "Chick n' Benny's" and experienced very well customer service. The restaurant dedicates there time and efforts and to pleasing all customers that they come in contact with. I am a "Frequent Fryer" at Chick n' Benny's". They give a lot of good deals and free food for frequent customers. I think That They Capitalized off the concept of Customer Value and Satisfaction. "The product concept holds that consumers will favor products that offer the most in quality, performance, and innovative features. Under this concept, marketing strategy focuses on making continuous product improvements." - Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg. 12 . In this particular case "Chick n' Benny's" provides chicken and waffles in an area that is both suitable for heavy traffic flow and ideal for a restaurant. They have a drive- thru that offers consumers that on the go fast food experience. Being located just minutes away from green valley high school they have a heavy flow of kids craving there signature chicken and waffles for a afternoon snack or a hefty lunch. I believe that "Chick n' Benny's" Can become a profitable restaurant in the las vegas valley. Although they are a local up and coming business if they continue to cater to their customers as they do, more people will enjoy dining at there restaurant.