Today in our quick never change world of innovation. Marketers are going out and recruit young college students to spread the word. They have discovered that young adults know a easier way to communicate with possible costumers that are around their age range. College kids can relate to other college kids and can help them to find deals and acquire the best bang for their buck. With Promotional advertising on social networking sites like Facebook and Twitter growing in user base the lane for promotion becomes very effective.
“According to JetBlue’s director of advertising and promotions, the CrewBlue ambassadors are crucial to the success of BlueDay and other campus efforts: “Students know what kinds of activities are important to other kids, what we should say to them in our marketing, and how we should say it. JetBlue’s ambassador program doubled in size last year and has “made a big difference” in the brand’s strength in the young-adult segment.” – Marketing : an introduction / Gary Armstrong, Philip Kotler. — 10th ed. pg. 16.
“ Along with this great innovations there are also, applications built in this new cyber world. That also scout young adults and present them to possible employers. Websites such as Monster. , Linked, & Jobs.com just to name a few.
Candidates have been 50% more likely to apply to positions they found through Facebook than through other means, said Mr. Staney. "[Job boards] just blast it out. This is much more efficient and targeted," he said.” – Wall Street Journal, August 8th, 2011 . “Recruiters Troll Facebook for Candidates They Like” by Joe Night .
This effective marketing strategy made it easier for companies to reach out and advertise products to young adults. They capitalized off the concept that friends will do what other friends are doing, this is making products that are being promoted by their friends bigger and bigger.
